Syllabus of Digital Marketing
Digital Marketing Overview
- What is Digital Marketing?
- Why organizations do digital marketing?
- What is the Difference between Digital Marketing Vs Traditional Marketing
- What is What is Search Engine? How Search Engine works?
Website Planning &Creation
- Websites Over view 2.What is domain??
3.What is domain names & domain extensions
- What is web server & web hosting
5.What is the Different types of web servers Types of websites
6.What is domain name & web hosting
7.What is Plug-in??
- Making your own website (Example: www.yessinfotech.com) and Making it Live.
1.What is Search Engine Optimization?
2.Understanding of Online traffic Competitor analysis 3.Search Engine Optimization Techniques Types Search 4.Engine Updates / Algorithms Difference between 5.Organic and Inorganic Understanding of SEO
6.Content research planning and optimization 7.Creatingseo strategies
8.Various reporting methods
9.What is On page optimization?
- What are primary keywords, secondary keywords and tertiary keywords? Keywords optimization
11.Content optimization & planning
12.Understanding your audience for content planning
13.What is the difference between keywords stuffing & keyword placement? Internal linking
14.Meta tags creation
15.Using Google webmasters tool & website verification Sitemap 16.creation & submission in website & webmasters How to write an optimized content
17.How to write content for article, blog and press release What is off page???
19.What is off Page Optimization?
20.What is Domain Authority?
21.How to increase Domain Authority 22.What are back links?
23.Types of back links
24.What is link building? Types of link building
25.Link building strategies for your business Monitoring SEO process
26.Preparing SEO reports
27.How to save your site from Google Panda, Penguin and EMD Update
28.How to recover your site from Panda, Penguin and EMD
29.SEO ForWix and WordPress sites
Real time Example of SEO reporting and analysis.(Example:YessInfoTech)
2.Keyword Research & Keyword Optimization Keyword density analysis
3.Title / description / keyword / other Meta tags Content Development Check
4.Brief Competition Review Tags- H1, H2, H3
7.Use of Robot.txt Sitemap
Real time Example On–PageOptimization (Example:YessInfoTech)
1.Understanding links, anchors, follow no follow Google Mapping/Listing
3.Press release news
4.Forum Posting & Posting Free Classifieds
5.Link Building, Article submissions, PR submissions, Guest Blogging, Commenting, Directory submission, Social Bookmarking sites
6.Tools for Density Check, Position, Tracking
7.Real time Example Off-PageOptimization (Example:YessInfoTech)
1.Keyword Planner Tool Word Tracker Keyword Spy
3.Keyword Position Checker Meta 4.Description Creation Stats Counter
6.Real Time example of SEO Tools working and results
Social Media Optimization & Social MediaMarketing
Facebook – Business Page creation, content strategy, hash tags, Facebook applications, paid advertisements, analytics
Project: Creating own or referring Yess InfoTech Busniess Page and monitoring paid campaigns.
LinkedIn – Understanding LinkedIn, Company profile Vs Individual Profile, LinkedIn Groups, LinkedIn Marketing & Analytics, LinkedIn Advertisements
Project: Creating own or referring Yess InfoTech Busniess Page and monitoring advertisements and more.
YouTube – Importance of YouTube marketing, Setting Up Channel Creation, Understanding video platform, YouTube For Business, How to Earn Money from YouTube, YouTube Advertisement, YouTube Engagement, YouTube Analytics
Project: Creating own or referring Yess InfoTech Youtube Channel and monitoring paid campagins.
Twitter- Understanding Twitter for Business, Account & profile Setup, Twitter Engagement, Twitter Marketing & Tools, Twitter Analysis, TwitDoc
Project: Live Example of Twitter Account handling and managing
1.Understanding of SMM Understanding medium of SMM Social Content
2.Basics of Branding
3.Targeting and audience definition
4.Reporting and social reputation management Social media paid advertising
5.Social media Activates 6.Facebook marketing
7.Understanding Facebook marketing 8.Creating Facebook page
9.Uploading contacts for invitation 10.Exercise on fan page wall posting 11.Increasing fans on fan page
12.How to do marketing on fan page (with examples) Fan engagement
13.Important apps to do fan page marketing Facebook advertising
14.Types of Facebook advertising
15.Best practices for Facebook advertising 16.Understanding Facebook best practices 17.Creating Social media strategies
19.Creating Facebook advertising campaign 20.Targeting in ad campaign
21.Payment module- CPC vs CPM vs CPA 22.Setting up conversion tracking 23.LinkedinMarketing
24.What is LinkedIn? Understanding LinkedIn
25.Company profile vs Individual profiles 26.Understanding Linkedin groups
27.How to do marketing on LinkedIn groups 28.Linkedin advertising &it’s best practices 29.Increasing ROI from LinkedIn ads Linkedin publishing
31.Adv on linkedIn Display vs text Twitter Marketing 32.UnderstandingTwitter
33.Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex How to do marketing on Twitter
34.Advertising on Twitter 35.Creating campaigns Types of ads
36.Tools for twitter marketing
Project: Live project to check above listed all activities in all social media platforms
1.Understanding Content marketing Blogwriting
2.Website content writing
3.Info graphics Content writing Content strategy
4.Keyword research for content ideas Optimizing content for search engines Creating Info graphics – Canva , Pixlr
5.Video Creation Tools – Filmora
Project: Creating promotional videos (Example: Yess infoTech training institute training promotional video)
Email – Marketing
1.What is Email Marketing? How Email Marketing works?
2.What to send, Whom to send, & When to send?
3.How to Create Customized Mail? 4.Types of Email Marketing Contact List Creation
6.Email Automation & Work Flow Automation Dynamic Content Insertion
7.Introduction of Email Marketing How email works?
8.Challenges faced in sending bulk emails How to over come these challenges?
9.Creating a broadcast email
10.Email Tracking reports
11.What are auto responders?
12.Set up Email Campaigns Introduction Of Mail Chimp Email 13.Template Designs Bulk Emails
15.Tricks to land in inbox instead of spam folder
Project: Creating Email Campaign using free (Mailchimp) and paid online tools
1.Understanding Blog marketing 2.Content writing
3.How to Create Blogger?
4.How to done Blog submissions?
- What is blog commenting?
7.How to write SEO friendly blogs
Project: Sample blog writing for Students failure in Interviews for Yess InfoTech.
Info-graphics 1.Understanding info graphics
- Why info graphics use..!!!
3.How to create infographics
4.Info graphics Themes 5.Meaning full Info graphics
- Infographics contentwriting
Project: Live Example of InfoGraphics
Landing PageOptimization 1.Understanding of landing page 2.How to design landingpage
3.Importance and advantage of landing page 4.Landing page Speed
5.Landing page analysis
Project: Live example of Landing Page Optimization.
Search Engine Marketing
1.Understanding of SEM
2.Google Adwords and its importance Set-up Adwords Account
3.Getting Started on Pay Per Click (PPC) Campaign Structure
4.Fundamentals of Google Adwords Keyword Analysis
5.PPC Campaign Set up Campaign Optimization
6.Creating PPC Strategy Keyword Bid Management Landing Page Optimization
7.Understanding Adwords account structure Campaign, Adgroups, Ads, Keywords, etc
8.Types of Advertising campaigns- search, display, shopping, & video Difference between search and display campaign
9.Understanding Adwords Algorithm (Adrank) with example What is quality score? Why quality score is important?
10.What is CTR? Why CTR is Important? Ad Formats, Ad copy
11.Campaign targeting Understanding location targeting
12.Different types of Location targeting
13.What is Bidding Strategy? Types of different bidding strategy Manual / Auto / Advanced Levele bid strategies
14.Difference between search and display campaign settings Understanding CPM bid strategy
15.Advance settings Enhanced CPC CPA
16.Understanding Ad extensions, types od ad extensions Adding ad extensions in our campaign
17.Creating ad group
18.Understanding types of keywords
19.Broad, Phrase, exact Keyword Match types Examples of types of Keywords
20.Pros and cons of different types of keyword match types Monitoring & Campaign Tracking
21.PPC / CPM Management
Project: Live project of Google Adsense and monitoring of the same(Example: Yess InfoTech Adsense Account)
Google Analytics Tool
1.Introduction to Web Analytics
2.Purpose of analytics in Internet Marketing
3.Admin Interface, Setting up an accounts and Web properties Managing account / Users
4.Google Analytics Interface Home Tab /Real time Data Understanding different types of goals
6.Understanding bounce & bounce rate Difference between exit rate & bounce rate How to reduce bounce rate
7.How to set up funnels in goals Importance of funnels
8.How to integrate adwords and analytics account Benefits of integrating adwords& analytics
9.Measuring performance of marketing campaigns via Google analytics Understanding filters & segments
10.How to set up filters & segments How to view customized reports 11.Monitoring traffic sources Monitoring traffic behavior
12.Taking corrective actions if required Content Analysis
13.Search Funnel Page Views Bounce Rate
14.Referral traffic analysis
Google Webmaster Tool
1.Understanding of webmaster
2.How to Generate Webmaster Code
- Account How webmaster works Webmaster Dashboard What is Structured Data?? What is Rich Cards??
6.What is Data Highlighter?? What is HTML Improvements??
7.What is Accelerated Mobile Pages?? What is Search Traffic??
8.Crawling Issues!!! Webmaster Setup Traffic Analysis
9.Web Error – Site Error & URL Error Data Highlighter
10.Rich Cards Structured snippets
11.Google Index & Crawl Stats