Salient features:

• 100 % Job Guarantee after completion of this training

• Access to all recorded sessions of the same batch which is attended by student

• Two MOC interviews

• A digital certificate of training completion

• Resume/CV Preparation

• A copy of a book written by Career Coach – Sandip Bhutare

• Job calls for upcoming 4 years if student need to change the job in future

Syllabus of Digital Marketing

 Digital Marketing Overview

1.What is Digital Marketing?

2.Why organizations do digital marketing?

3.What is the Difference between Digital Marketing Vs Traditional Marketing

4.What is Search Engine? How Search Engine works?

Assignment

Website Planning & Creation

1. Websites Overview?

2.What is domain?

3.What is domain names & domain extensions

4.What is web server & web hosting

5.What is the Different types of web servers Types of websites

6.What is domain name & web hosting

7.What is Plug-in??

8. Making your own website (Example: www.yessinfotech.com) and Making it Live

Assignment

Search Engine Optimization

1.What is Search Engine Optimization?

2.Understanding of Online traffic Competitor analysis

3.Search Engine Optimization Techniques Types Search

4.Engine Updates / Algorithms Difference between

5.Organic and Inorganic Understanding of SEO & keywords Targeting

6. Content research planning and optimization

7.Creatingseo strategies

8. Various reporting methods

9. What is On page optimization?

10. What are primary keywords, secondary keywords and tertiary keywords? Keywords optimization

11.Content optimization & planning

12.Understanding your audience for content planning

13.What is the difference between keywords stuffing & keyword placement? Internal linking

14.Meta tags creation

15.Using Google webmasters tool & website verification Sitemap

16.creation & submission in website & webmasters How to write an optimized content

17.How to write content for article, blog and press release What is off page???

18.SEO Auditing

19.What is off Page Optimization?

20.What is Domain Authority?

21.How to increase Domain Authority

22.What are back links?

23.Types of back links

24.What is link building? Types of link building

25.Link building strategies for your business Monitoring SEO process

26.Preparing SEO reports

27.How to save your site from Google Panda, Penguin and EMD Update

28.How to recover your site from Panda, Penguin and EMD

29.SEO ForWix and WordPress sites

Real time Example of SEO reporting and analysis.(Example: Yess InfoTech )

Assignment

On-Page Optimization:

1.Competition Analysis

2.Keyword Research & Keyword Optimization Keyword density analysis

3.Title / description / keyword / other Meta tags Content Development Check

4.Brief Competition Review Tags- H1, H2, H3

5.Anchor Text

6.Image Optimization

7.Use of Robot.txt Sitemap

8.Canonical Tag

Real time Example On–PageOptimization (Example: Yess InfoTech)

Assignment

Off-Page Optimization:

1.Understanding links, anchors, follow Google Mapping/Listing

2.Alexa tools

3.Press release news

4.Forum Posting & Posting Free Classifieds

5.Link Building, Article submissions, PR submissions, Guest Blogging, Commenting, Directory submission, Social Bookmarking sites

6.Tools for Density Check, Position, Tracking

7.Real time Example Off-PageOptimization (Example: Yess InfoTech)

Assignment

SEO Tools

1.Keyword Planner Tool Word Tracker Keyword Spy

2.Google Trends

3.Keyword Position Checker Meta 4.Description Creation Stats Counter

5.SEO Auditing

6.Real Time example of SEO Tools working and results

Assignment

Social Media Optimization & Social Media Marketing

Facebook – Business Page creation, content strategy, hash tags, Facebook applications, paid advertisements, analytics

Project: Creating own or referring Yess InfoTech Business Page and monitoring paid campaigns.

LinkedIn – Understanding LinkedIn, Company profile Vs Individual Profile, LinkedIn Groups, LinkedIn Marketing & Analytics, LinkedIn Advertisements

Project: Creating own or referring Yess InfoTech Business Page and monitoring advertisements and more.

YouTube – Importance of YouTube marketing, Setting Up Channel Creation, Understanding video platform, YouTube For Business, How to Earn Money from YouTube, YouTube Advertisement, YouTube Engagement, YouTube Analytics

Project: Creating own or referring Yess InfoTech  YouTube Channel and monitoring paid campaigns.

Twitter- Understanding Twitter for Business, Account & profile Setup, Twitter Engagement, Twitter Marketing & Tools, Twitter Analysis, TwitDoc

Project: Live Example of Twitter Account handling and managing

1.Understanding of SMM Understanding medium of SMM Social Content

2.Basics of Branding

3.Targeting and audience definition

4.Reporting and social reputation management Social media paid advertising

5.Social media Activates 6.Facebook marketing

7.Understanding Facebook marketing

8.Creating Facebook page

9.Uploading contacts for invitation

10.Exercise on fan page wall posting

11.Increasing fans on fan page

12.How to do marketing on fan page (with examples) Fan engagement

13.Important apps to do fan page marketing Facebook advertising

14.Types of Facebook advertising

15.Best practices for Facebook advertising

16.Understanding Facebook best practices

17.Creating Social media strategies

18.Paid Advertising

19.Creating Facebook advertising campaign

20.Targeting in ad campaign

21.Payment module- CPC vs CPM vs CPA

22.Setting up conversion tracking

23.LinkedIn Marketing

24.What is LinkedIn? Understanding LinkedIn

25.Company profile vs Individual profiles

26.Understanding LinkedIn groups

27.How to do marketing on LinkedIn groups

28.LinkedIn advertising &it’s best practices

29.Increasing ROI from LinkedIn ads LinkedIn publishing

30.Company pages

31.Adv on LinkedIn Display vs text Twitter Marketing

32.UnderstandingTwitter

33.Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex How to do marketing on Twitter

34.Advertising on Twitter

35.Creating campaigns Types of ads

36.Tools for twitter marketing

Project: Live project to check above listed all activities in all social media platforms

Assignment

Content Creation

1.Understanding Content marketing Blog writing

2.Website content writing

3.Info graphics Content writing Content strategy

4.Keyword research for content ideas Optimizing content for search engines Creating Info graphics – Canva , Pixlr

5.Video Creation Tools – Filmora

Project: Creating promotional videos (Example: Yess InfoTech training institute training promotional video)

Assignment

Email – Marketing

1.What is Email Marketing? How Email Marketing works?

2.What to send, Whom to send, & When to send?

3.How to Create Customized Mail?

4.Types of Email Marketing Contact List Creation

5.Measuring Performance

6.Email Automation & Work Flow Automation Dynamic Content Insertion

7.Introduction of Email Marketing How email works?

8.Challenges faced in sending bulk emails How to over come these challenges?

9.Creating a broadcast email

10.Email Tracking reports

11.What are auto responders?

12.Set up Email Campaigns Introduction Of Mail Chimp Email

13.Template Designs Bulk Emails

14.Promotional Emails

15.Tricks to land in inbox instead of spam folder

Project: Creating Email Campaign using free (Mailchimp) and paid online tools

Assignment

Blog Marketing

1.Understanding Blog marketing

2.Content writing

3.How to Create Blogger?

4.How to done Blog submissions?

5.What is blog commenting?

6.Blog posting

7.How to write SEO friendly blogs

Project: Sample blog writing for Students failure in Interviews for Yess InfoTech.

Assignment

Info-graphics

1.Understanding info graphics

2.Why to use info graphics

3.How to create infographics

4.Info graphics Themes

5.Meaning full Info graphics

6.Infographics content writing

Project: Live Example of Infographics

Assignment

Landing Page Optimization

1.Understanding of landing page

2.How to design landing page

3.Importance and advantage of landing page

4.Landing page Speed

5.Landing page analysis

Project: Live example of Landing Page Optimization.

Assignment

Search Engine Marketing

1.Understanding of SEM

2.Google AdWords and its importance Set-up AdWords Account

3.Getting Started on Pay Per Click (PPC) Campaign Structure

4.Fundamentals of Google AdWords Keyword Analysis

5.PPC Campaign Set up Campaign Optimization

6.Creating PPC Strategy Keyword Bid Management Landing Page Optimization

7.Understanding AdWords account structure Campaign, Adgroups, Ads, Keywords, etc

8.Types of Advertising campaigns- search, display, shopping, & video Difference between search and display campaign

9.Understanding AdWords Algorithm (Adrank) with example What is quality score? Why quality score is important?

10.What is CTR? Why CTR is Important? Ad Formats, Ad copy

11.Campaign targeting Understanding location targeting

12.Different types of Location targeting

13.What is Bidding Strategy? Types of different bidding strategy Manual / Auto / Advanced Level bid strategies

14.Difference between search and display campaign settings Understanding CPM bid strategy

15.Advance settings Enhanced CPC CPA

16.Understanding Ad extensions, types of ad extensions Adding ad extensions in our campaign

17.Creating ad group

18.Understanding types of keywords

19.Broad, Phrase, exact Keyword Match types Examples of types of Keywords

20.Pros and cons of different types of keyword match types Monitoring & Campaign Tracking

21.PPC / CPM Management

Project: Live project of Google AdSense and monitoring of the same(Example: Yess InfoTech AdSense Account)

Assignment

Google Analytics Tool

1.Introduction to Web Analytics

2.Purpose of analytics in Internet Marketing

3.Admin Interface, Setting up an accounts and Web properties Managing account / Users

4.Google Analytics Interface Home Tab /Real time Data Understanding different types of goals

5.Goal Creation

6.Understanding bounce & bounce rate Difference between exit rate & bounce rate How to reduce bounce rate

7.How to set up funnels in goals Importance of funnels

8.How to integrate AdWords and analytics account Benefits of integrating AdWords & analytics

9.Measuring performance of marketing campaigns via Google analytics Understanding filters & segments

10.How to set up filters & segments How to view customized reports

11.Monitoring traffic sources Monitoring traffic behavior

12.Taking corrective actions if required Content Analysis

13.Search Funnel Page Views Bounce Rate

14.Referral traffic analysis

Assignment

Google Webmaster Tool

1.Understanding of webmaster

2.How to Generate Webmaster Code

3.Set-up

4.Webmaster

5.Account How webmaster works Webmaster Dashboard What is Structured Data?? What is Rich Cards??

6.What is Data Highlighter?? What is HTML Improvements??

7.What is Accelerated Mobile Pages?? What is Search Traffic??

8.Crawling Issues!!! Webmaster Setup Traffic Analysis

9.Web Error – Site Error & URL Error Data Highlighter

10.Rich Cards Structured snippets

11.Google Index & Crawl Stats

Assignment

Once you master your chosen program at Yess Infotech, you’ll walk away with a valuable certification!

 

Why Choose Yess InfoTech?
Yess InfoTech offers a comprehensive approach to IT education and career development. Here’s why you should choose them:

Optimal Learning Environment
Study Room: A dedicated space for focused learning.
Computer Equipped Lab: Hands-on practice with the latest technology.

Expert Guidance
Experienced Trainers: Industry professionals sharing real-world knowledge.
Career Coach Sandip Sir: 8+ years of MNC experience providing valuable career guidance.
Personality Development Trainer: Enhancing soft skills essential for professional success.

Comprehensive Support
Dedicated Placement Team: Assisting with job search and interview preparation.
Placement Record of 12 LPA: Demonstrating successful career outcomes.
Notes Availability: Additional resources for effective learning.
Recorded Sessions on Trechto App: Flexibility to review lessons at your convenience.
In essence, Yess InfoTech provides a holistic learning experience that equips students with the necessary technical skills, soft skills, and career support to excel in the IT industry.

By combining a conducive learning environment, expert faculty, and a strong focus on career development, Yess InfoTech sets itself apart as a preferred choice for aspiring IT professionals.

Would you like to know more about a specific aspect of Yess InfoTech?

Trainer is having 10 year experience in Digital Marketing with 7  years in SEO & 3 in social media experience. It has been 4 years now that he has been working extensively with Yess InfoTech. He is having 12 others certifications. He also have done corporate sessions and seminars both in India and abroad. Recently he was engaged by Pune University for 40 hour sessions on Digital Awareness and Importance of the same in Pune.

All trainers at our organization are currently working on the technologies in reputed organization. The curriculum is not just some theory or  some PPTs. We have all practical sessions and that to we ask our student to implement the same in the session only. We provide notes for the same. We use simple easy language and the contents are well absorbed by the candidates. The always give assignment. Also that the faculties are industry experienced so we give real time projects and practice. We also provide recorded sessions but that will be costing differently. Also we provide result oriented training.

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